E-mail Marketing

Email can be an incredibly effective way to reach decision makers and get your message across to thousands of people. In this section we'll show you how to make the most of this tool by designing an email campaign, making your email messages clearer, creating and sending e-newsletters and managing your contact lists.

Why is email such a powerful marketing tool? Because it has the potential to:

• directly reach decision makers with a personal communication.
• propagate your message and build awareness, a successful viral email campaign, where people pass the message on to others, has the potential to reach thousands.
• build relationships, keep interested individuals and organisations up to date and involved with your activities via e-newsetters and ad-hoc emails.
• be cheap, there is no or very low cost.
• If you want to promote your organisation and reach decision makers at all levels – locally, nationally or internationally then email can be perfect for you.
• If you have a website, post additional information about the campaign there and link to it in your email so people can get more details and information.

Need short case study of organisation in the back of beyond that used email for good effect – perhaps to reach decision makes in western Europe or the US.