Evaluation

Evaluation

Feedback and evaluation is vital to ensure both effectiveness and continuous improvement.

Evaluation should happen at two levels – process and outcomes. You can look at facts as well has feelings.

Questions to ask include:

Process

• What did you learn?
• Did you finish it on time and budget?
• How could you do this better next time.

Document your answers and try to update your stored knowledge for the next person who comes along. Link to documentation of processes in case of staff changes or emergency.

Outcomes

• Did our target audience receive or see our printed material?
• How many people did we reach?

What feedback can they offer?

• Did it achieve our strategic goals?

Evaluation tools

• Feedback mechanism in any publication, eg. phone, email and a request to hear from people.
• Simple online survey tools like Surveymonkey.
• Just asking your stakeholders.
• Monitoring enquiries, media coverage, audience behavior.
• Asking for all feedback to come to a central point. Compiling and reviewing it with your team.