Email marketing

Email marketing is also an important part of your e-campaigning strategy (http://fairsay.com/blog/archive/2008/05/07/top-four-essentials-of-ecampaigning for more on e campaigning). This will probably be your main way of telling supporters about news and actions. You should always be thinking about how to grow your email list, whether online, through an easy sign-up box on your site or offline, like collecting email addresses at an event.

Use email tools that allow you to track the open and response rates of your emails, so you can see the % of people taking action and test ways to increase that. One of the critical stats is how many people forwarded your email to friends - this is one way a campaign can go viral. For an example of effective email marketing / campaigning across different languages and cultures, see Avaaz.

Check out our email marketing section to find out how to:

• build an email campaign
• get your emails read
• communicate with supporters.