Images - introduction

Images are one of the most powerful ways to communicate. Photographs, illustrations, cartoons, graffiti art and comics - there are many ways to get your message across visually with speed and impact. This section will outline how to make the best use of images in your campaigning and advocacy work.

Why Use Images?

The right image can persuade, intrigue, move, shock or disturb a broad and varied audience. With striking images you can inspire people into action, inform them, make them laugh or cry, make them stand up for what they believe in.

Anti-xenophobia poster by Jaysen

You have a flair for drawing, visualizing? A wealth of good material floating around within your community, on the internet or in a box at the office? You want to use the power of images to communicate your cause, to illuminate your campaign and magnify your message?

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Images are vital in nearly any situation. People don't always read text and have less attention span all the time. Images break up pages to make them more appealing, and give you different ways to get your message across.

When you are on a low budget or working with low literacy levels, effective images are essential.

Working with images is becoming easier all the time, no matter what your budget is, thanks to mobile phones, digital cameras and the Internet. But all you really need is a plan and creativity.

Go to the Quick Guide to Images to get started. There are some easy exercises to get you started with optimising images for the Internet, resizing, cropping and creating a simple animation. 

Have you read our Message in-a-box Strategy Overview yet? Make sure your images
fit with your goals, audience, situation and messages. Go there
first and save your valuable time and resources.

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