Open licensing
Strategic audio distribution case study: The Raised Voices project
Raised Voices is a series of several short audio and film clips of people and views from the margins speaking out about the impacts the of environmental and social injustice on their lives and their countries.
The clips are made available to organisations and individuals to use in a variety of media including websites, radio shows and podcasting. They include pieces from activists such as Mpumelelo Mhlalisi from Earthlife Africa talking about climate change.
Publishing your audio with an open content license means that you are allowing people to make use of your production without asking for your permission beforehand. In other words, it is a public statement that you allow people to download and redistribute your work.
Depending on the case, you can choose a license that also allows for derivative works to be created from your material, or for people to use samples of your work on their own production — or you can disallow this and require that your piece be used in its full and original form. An open license enables your audio not only to be downloaded and listened to by your subscribers, but also redistributed.
You can find more information about open licenses on the Creative Commons website. Creative commons has also published a comprehensive podcasting legal guide.
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