Promoting your podcast
Once your podcast is ready and published, it is time to get people to subscribe and listen to it. Read what Corey Pudhorodsky, from 501c3Cast has to say about it:
When I interview someone from a nonprofit that works in a specific area, I email and post messages to others that might be interested. For example when I interviewed Scott Skinner from the Drachen Foundation (a nonprofit preserving the history and art of kite flying), I emailed some of the most popular kite enthusiasts websites. When I interviewed a physician who volunteers in Haiti, I posted messages on many Haiti community message boards and chat rooms. Pretty standard promotion techniques but I think they may have attracted some listeners who I wouldn’t have normally thought would have been interested in the podcast…
I’ve experimented with burning podcast episodes to CDs and sharing them with friends and family to pass along. I’ve also “lost a few CDs” in places that I thought people might notice them and be interested. Conferences, bookstores, and coffee shops have been places that I’ve thought of so far.
...make sure you are listed in all of the podcast directories. You can find a pretty thorough list of them at: http://www.podcast411.com/page2.html
Strategic Audio Distribution case study: Pambazuka News, Africa
Pambazuka is a pan-African weekly electronic newsletter that has been using podcasts as a complement to their content. According to the editor Firoze Manji:
"Podcasting has the potential to enable activists and ordinary citizens engaged in the struggle for social justice, to plan, produce and edit their own ‘broadcasts’ without an interpretive or interfering intermediary, as happens so often in the mainstream media (whether written or broadcast)...
In essence, the facilities, equipment and skills needed to produce a podcast are little different from those required to make traditional radio programmes. But we also needed to understand the requirements of podcasting and the Internet. None of us had any real experience when we started: we first had to find people who had the technical knowledge, and we needed time to experiment and learn. Fortunately, we established a relationship with the founders of Raised Voices, a project that enables marginalized people to speak out about environmental and social injustice by using short film clips. They helped us to learn the skills involved. And practice, combined with advice from experienced people, is critical."
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