Format
|
Pros
|
Cons
|
Notes
|
Newsletters
Magazines
‘Zines
|
Indepth
Grassroots
voice
Text/graphics
Can
distribute on Internet
Long
term engagement
Can
be shared
|
Time,
cost, team, skill set
|
Need
to sustain them.
Quality
content.
Delegating,
co-ordinating, team work and distribution are crucial. Watch size,
design.
|
T-shirts
|
Fast,
simple, catchy, durable.
|
Cost,
not indepth, can’t update
|
Need
a good idea and design. Link to website.
|
Stickers
|
Fast,
simple, catchy, low cost, durable, online distribution possible.
|
Not
indepth, distribution, legal/ security, can’t update
|
As
above. Careful with quality (good to pay more for durable
vinyl/print?). Link to website.
|
Posters
|
Fast,
simple, catchy, durable. High impact. Online distribution possible
|
Can
be costly, distribution, legal/security, can’t update
|
Need
a good idea and possibly a designer. Guerilla postering at any
size, in the right places can have big impact. How will they be
stuck up? Link to website.
|
Brochures/Pamphlets
|
Fairly
quick and easy
More
indepth. Online distribution easy
|
Distribution
Skill
set
|
Link
to website. Clear, concise writing and layout essential.
|
Fliers
|
Quick
and easy. Low cost. More detail
Online
distribution easy
|
Distribution
|
One
colour usually fine
Need
striking design to stand out.
|
Fact
or information sheet
|
Fairly
quick and easy
More
indepth. Online distribution easy
|
Distribution
|
|
Books
Booklets
Reports
|
Very
indepth
Can
be self-funding
Online
distribution possible
|
Can
be heavy, expensive to print or distribute, sales systems
|
Carefully
weigh up free vs selling, e-book vs printed.
|
