Search engines

Let's start with the basics of search engine optimisation (SEO). Make your site search engine friendly because that'll be one of the main ways your site gets found. Think about relevant keywords that people will search for in order to find out about your issues. These keywords should appear in your site content, but also in meta-tags, page title tags and anchor text. Making your site accessible will make it more search engine friendly as well. Many of your visitors will come directly to a page of your site through a search result and will never have seen your homepage. So make each page work as as a landing page, and don't obsess about the homepage.

For more in-depth advice about search engine optimisation, see our dedicated section.