Tactic

The more effort you invest in the planning of your print publications, the easier the process will be in the long-term. This section can be used as a checklist for your first publication. If you keep this handy, and add to it over time, you’ll always be ready for the next step.

Below are some questions to guide you. For a one-time or first-try effort, you might spend a little time on these questions; whereas for an ongoing publication, this process becomes more important.

Print publications have the potential to radically amplify and focus the work of grassroots groups. The Print guide for Message in-a-box helps you plan, produce, distribute and evaluate your publications.

Email can be an incredibly effective way to reach decision makers and get your message across to thousands of people. In this section we'll show you how to make the most of this tool by designing an email campaign, making your email messages clearer, creating and sending e-newsletters and managing your contact lists.

Why is email such a powerful marketing tool? Because it has the potential to:

Now you've created your website you need to make sure people are looking at it! Search engine optimization is the process of ensuring that your Web pages are accessible to search engines and are built in the right way to help them improve the chances that they will be found.

Like traditional communications, Internet strategy is about figuring out who you want to reach, what the right message is, and how you're going to communicate it. But the web isn't just a one-way channel - it's a participative space. Communicating on the Internet is really about engagement, about getting people involved. If you do it right, people will become advocates for your message and they'll start promoting it themselves!

Here's four good reasons for thinking carefully about your Internet Strategy:

Animation can be a great tool for advocacy communications, bringing life to your story, and presenting your ideas quickly and attractively. Animation is a huge subject so this guide is limited to the ways that the most basic computer animations can add life to your advocacy campaign. It doesn't cover sophisticated Flash or computer animation.

Guerilla marketing is an unconventional intervention in public or commercial space to spread your message to an extended audience. This section will present you basic principles and provide you some ideas and examples to consider when choosing this medium as an strategy to convey your advocacy work.

A Content Management System (CMS) is a piece of software that enables you to create dynamic websites. This can be useful if you want to create a community or be able to update your site easily. There are many different CMS systems available; we've chosen three which you can use for setting up a dynamic websites; SPIP, Joomla, Wordpress and Drupal.

As we all know by now, the Internet is an extremely powerful tool for getting your message out there - locally and globally. This section will help you decide when and how to take your campaign online; there are many ways in which you can take advantage of the wealth of resources freely available for social justice advocates on the Net.

Your organisation needs a website but you're unsure where to start? This guide will walk you through the stages of thinking about your audience and goals, how to structure your website, how to get it hosted and how to set up your own web address or domain.

Worried about how to fit website development into the many demands on your organisation's time and resources? You need to connect with a variety of different audiences with different information needs?